Chipotle Rewards Program – Something you need to know

The Chipotle Rewards Program, launched in 2019, offers customers a way to earn points for free food and exclusive benefits at Chipotle Mexican Grill. With over 40 million members by April 2024, the program drives customer loyalty through points-based rewards and special promotions. This guide covers how the program works, how to join, what you can redeem, pro tips, and global availability.
How Does Chipotle Rewards Work?
Earn 10 points per $1 spent. Customers earn points on qualifying purchases at participating Chipotle locations in the United States and Canada. Points accumulate through in-store, online, or app-based orders. According to Chipotle’s official website, taxes, tips, delivery fees, gift cards, and alcohol purchases do not earn points. Points expire after 180 days of account inactivity, and redeemed rewards are valid for 60 days.
To earn points in-store, scan your digital Rewards card via the Chipotle app at checkout. For online or app orders, points are automatically credited when logged into your account. Catering orders also earn points if linked to your Rewards account. Chipotle reported in a 2024 earnings call that the program boosts visit frequency and spending among members.
Rewards Exchange
Redeem points for food, merchandise, or donations. The Rewards Exchange, updated in June 2021, allows members to redeem points for various items, per Chipotle’s official terms. Options include:

Guacamole
500 POINTS

Fountain Drinks
400 Points

DOUBLE PROTEIN
700 POINTS

Chips
350 POINTS

Soft Tortilla
85 POINTS

ENTREE
1625 Points
Rewards are redeemed through the Chipotle app or website. Points cannot be refunded once redeemed, so choose carefully. Promotions like “Freepotle” offer free food drops, such as guacamole or double protein, as announced on PR Newswire in January 2023.
How to Join Chipotle Rewards
Download the app or sign up online. Joining Chipotle Rewards is free and simple, per Chipotle’s website. Follow these steps:
1.Download the Chipotle app from Google Play or Apple App Store.
2.Create an account with your email, name, and optional birthday for rewards.
3.Alternatively, visit chipotle.com to enroll.
4.Start earning points on your next purchase.
New members receive free chips and guacamole with a $5 purchase, valid within 7 days, as noted in a 2023 Chipotle press release. If signup issues occur, contact Chipotle’s customer service for assistance. Only one account per person is allowed; additional accounts may be deactivated.
What Can You Redeem Your Points For?
Redeem points for free food, merchandise, or charitable contributions. Members can exchange points for menu items, Chipotle Goods like apparel, or donations to nonprofits, according to Chipotle’s Rewards terms. For example, 350 points unlock chips, while 1,625 points cover a burrito or bowl. A Reddit thread from June 2023 highlighted that entrees offer less value per point compared to sides like guacamole (400 points).
Special promotions, like “Freepotle” events, provide bonus rewards such as free queso or drinks. Members can also participate in app-based challenges to earn extra points or badges, per Chipotle’s 2021 Rewards Exchange update. Rewards must be used within 60 days of redemption.
Pro Tips for Rewards Members
Maximize points with strategic ordering. To get the most from Chipotle Rewards, follow these tips from customer insights and Chipotle’s program details:
Order via app or website. Third-party delivery services like DoorDash don’t earn points, per Chipotle’s terms.
Consolidate group orders. Place orders under one account to earn more points, as suggested on chipotlemenuus.com.
Participate in challenges. App-based tasks, like ordering specific items, grant bonus points, per a 2024 Chipotle press release.
Use bonus point days. Events like “Freepotle” offer extra points, announced via Chipotle’s social media.
Redeem high-value items. Guacamole (400 points) or double protein (700 points) offer better value than entrees, per Reddit user analysis.
Submit receipts. Request points within 30 days for in-store purchases via the app or website, per SoLoyal.
Rewards Around the Globe
Available in the U.S. and Canada only. Chipotle Rewards is valid at participating locations in the 50 United States, Washington D.C., and Canada, per Chipotle’s terms. Purchases in the United Kingdom, France, or Germany do not earn points. In Canada, points expire after 365 days of inactivity, compared to 180 days in the U.S., according to chipotle.ca. Members must reside in the U.S. or Canada and be at least 13 years old to participate.
FAQs
How do I earn Chipotle Rewards points?
Earn 10 points per $1 spent on qualifying purchases in-store, online, or via the app. Scan your Rewards card or log in.
What happens if my points expire?
Points expire after 180 days of inactivity in the U.S., 365 days in Canada. Make a purchase to keep them active.
Can I redeem rewards in-store?
Yes, scan your digital Rewards card via the app at checkout to redeem points for rewards.
Do catering orders earn points?
Yes, link catering orders to your Rewards account or scan your card to earn points.
What is the best reward to redeem?
Guacamole (400 points) or double protein (700 points) offer high value, per user insights on Reddit.